Having an email list is crucial in business. This is because customers who opt-in to your marketing emails are one of your warmest leads. They want to hear from you, they want to know what’s new in your shop, and they want to stay updated because they are potentially ready to buy. There’s numerous ways […]

Wholesale can be a very lucrative side of business, if you play your cards right. It’s not hard, in fact, you can jump right into it at any point of your business journey! To start, what is wholesale anyways? Wholesale is when you sell your products to another business, at a price much lower than […]

Erica runs a candle business called Memory Box Candle Co. in southern California. Many of you may also recognize her from her YouTube channel of the same name, where she teaches others how to make candles and grow their businesses. Erica has been documenting her entire journey of starting up her candle business through videos […]